qualia schmalia

[Pythagorean]

"Red enhances our physical reactions because it is seen as a danger cue," explains coauthor Andrew Elliot, professor of psychology at the University of Rochester and a lead researcher in the field of color psychology. "Humans flush when they are angry or preparing for attack," he explains. "People are acutely aware of such reddening in others and it's implications."

news article:
http://www.sciencedaily.com/releases/2011/06/110602122349.htm

journal article:
Elliot, Andrew J.; Aarts, Henk. Perception of the color red enhances the force and velocity of motor output. Emotion, Vol 11(2), Apr 2011, 445-449