Most people don't believe it, but there is actually no difference between the transformation properties of vectors and cross products under coordinate transformations. This should be obvious since the direction of the
cross product is determined by the right hand rule and is independent of using a coordinate system. This means that vectors and cross products of vectors have to transform the same way under proper and improper rotations. It is pretty easy to show that the formalism is consistent with this conclusion. Would it make any sense to have a formalism where the angular
momentum of a spinning sphere depended on whether you chose to use a right or left handed coordinate system?
One way to see that this must be true is to consider the way coordinate axes are chosen. The x and y axes are chosen to lie in a plane. The z-axis is perpendicular to this plane with an orientation conventionally chosen by using the right hand rule. According to most people, our set of basis vectors consists of two "polar" vectors and one "axial" vector. This is clearly nonsense unless the transformation properties of vectors and their cross products are identical. It is only under "active" rotations (proper and improper) of the physical system that cross products of vectors and the vectors themselves have different properties.
The claim that "polar" vectors have a natural direction is bogus. The
electric field is a polar vector whose direction is
defined to be away from positive charges. Even the velocity vector, which seems to have "natural" direction, is actually a definition. The velocity vector is tangent to the trajectory, but we choose it to point in the direction of motion rather than in the opposite direction. We define the direction of "polar" vectors according to our prejudices and consider it to be "natural." We define the direction of "axial" vectors by a right hand rule. Both of these choices are made by convention.