Understanding "Bumps & Teases" in News Programs

[chantella28]

I have to analyze a news program for a media technology class, and it asks me about the bumps and teases... I've searched google but I can't seem to come up with a definition of what these terms mean, could anyone help me out?

 

[Astronuc]

'Teaser' is likely a piece of a program designed to catch the interest of a viewer. - see http://advertising.utexas.edu/research/terms/

Not sure about bump - but this is from http://www.trentu.ca/trentradio/spon/spn_jarg.htm

Bump Rates - The costs that must be paid by an advertiser to secure a commercial position previously sold to another advertiser. To "bump" the previous advertiser, the new advertiser must pay a higher rate. However, the previous advertiser had to have (in most cases) purchased the slot at a "preemptible" rate.

 

[piercas]

I can offer some insight into the concept of "bumps and teases" in news programs. These terms refer to the short segments or previews that are used to promote upcoming news stories or segments within a news program.

Bumps are typically brief clips or sound bites that are shown during commercial breaks or between segments to tease the audience about what is coming up next. They are designed to create anticipation and keep viewers engaged in the program. These can also be used to promote special reports or exclusive interviews that will be featured later in the program.

Teases, on the other hand, are longer segments that provide more information about the upcoming story or segment. They may include interviews, footage, or additional details about the story to entice viewers to stay tuned. Teases can also be used to create a sense of urgency or importance around a particular news story.

The use of bumps and teases in news programs is a common media strategy to keep viewers interested and informed about what is coming up next. They serve as a way to break up the program and add variety, while also promoting and highlighting important news stories. I hope this explanation helps you in your analysis of the news program for your media technology class.