It depends upon the field F. If F is Q (the field of rationals) or more generally a prime field (i.e. either Q or Z_p for some prome p), then there is only one possible field action of F on V: The vector space axioms determine the value of nv for each natural number n and each v in V, and this can only be extended in one way to Z and then to Q if the axioms shall hold.
But in general, there can be more than one possibility. For example, If V is a vector space over C (the complex numbers), and if a' denotes the conjugate of a complex number a, then we define a new action x of C upon V by a x v = a'v (where a'v is computed by the original action). It can be shown that V with this new action and the same addition as before satisfies the vector space axioms.