Eminem Sues Apple for Unauthorized Use of Music

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Discussion Overview

The discussion revolves around a lawsuit involving Eminem and Apple regarding the unauthorized use of music in Apple's advertising. Participants explore Apple's advertising history, its market position, and reactions to specific commercials, particularly the iconic "1984" ad.

Discussion Character

  • Debate/contested
  • Historical

Main Points Raised

  • Some participants express dissatisfaction with Apple's advertising practices, citing a pattern of controversy and lawsuits.
  • There is mention of Apple's past advertising strength, particularly the "1984" commercial, which some participants describe as groundbreaking yet frightening.
  • Participants note a significant decline in Apple's market share, suggesting a shift in the company's position from dominance to feeling threatened.
  • One participant requests clarification about the "1984" ad, indicating a lack of understanding of its symbolism.
  • Another participant offers a link to view the "1984" ad, suggesting it may help others understand its impact.
  • Some participants express confusion about the ad's meaning, with references to symbolism and the imagery used in the commercial.

Areas of Agreement / Disagreement

Participants generally agree on the controversial nature of Apple's advertising but express differing opinions on the effectiveness and impact of specific ads, particularly the "1984" commercial. The discussion remains unresolved regarding the interpretation of the ad's symbolism.

Contextual Notes

There are unresolved questions about the implications of the lawsuit and the historical context of Apple's advertising strategies. Participants have varying interpretations of the "1984" ad's symbolism, which may depend on personal perspectives.

Dagenais
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Yes, another lawsuit against Apple, just after they finished up with the one about the iBook's logic board problem.

This time, involving Eminem: http://www.wired.com/news/mac/0,2125,62406,00.html

Apple has a habit for getting people angry with its commercials.

First the "switch" commercials which got PC users riled up.


Then the, "Powermac G5 is the world's fastest computer", got the ad banned from the UK.

Now, they illegally use Eminem's music.


Being a Mac user, I can't say I'm impressed with Apple's way of advertising.

Just thought you'd be interested.
 
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Rather ironic with the advertising dilemma, considering that their first commercial was the most groundbreaking.
 
Originally posted by motai
Rather ironic with the advertising dilemma, considering that their first commercial was the most groundbreaking.


You mean the one with the woman running? That one was scary. The 1984 one?

The difference between that time, and now is that Apple was strong back then. Now they have about 1.7% of the market.

Before they were dominant, now they are threatened.
 
Apple is also being sued by the beatles record company called apple:

http://quote.bloomberg.com/apps/news?pid=10000085&sid=a6ni5OCPVzkQ&refer=europe
 
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Originally posted by kenikov
You mean the one with the woman running? That one was scary. The 1984 one?

The difference between that time, and now is that Apple was strong back then. Now they have about 1.7% of the market.

Before they were dominant, now they are threatened.

True, it was scary. But from the business articles I've read it was the most "groundbreaking". I personally didnt like the commercial myself.
 
tell me about this ad with a lady running, please.
 
Originally posted by Gara
tell me about this ad with a lady running, please.

Watch it, Here.
 
I dint get it. [?] [?]
 
Originally posted by Miles
I dint get it. [?] [?]

Neither did I. The only thing I could think of was symbolism and the sledgehammer and it breaking the screen symbolizing a change.
 
  • #10
Try this one: http://homepage.mac.com/macconvert/iMovieTheater11.html
 
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