Marketing: how many brands are there?

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Discussion Overview

The discussion centers around the question of how many distinct "brands" exist globally, with participants exploring definitions and providing estimates. The scope includes considerations of various products across industries and geographical areas, as well as the implications of trademark registrations.

Discussion Character

  • Exploratory
  • Debate/contested
  • Mathematical reasoning

Main Points Raised

  • One participant suggests that if "brand" refers to individual product lines rather than manufacturers, the number could be between 4-5 million.
  • Another participant expresses skepticism, indicating that the number is likely to be "many million" without specifying a range.
  • A different viewpoint considers historical factors such as the longevity of printing and the existence of small corporations, proposing a very low estimate of just 7 brands.
  • Several participants engage in a sub-thread attempting to enumerate specific brands, starting with General Motors and adding others like Norsk Hydro and Lou's Custom Radiators.
  • One participant mentions that most companies trademark their brands, suggesting that the number of current trademarks could provide a rough estimate of the total number of brands.
  • Another participant cites a figure of 160,000 trademarks in the US as reported by a source, potentially indicating a limited scope of brands within that context.

Areas of Agreement / Disagreement

Participants do not reach a consensus on the total number of brands, with estimates ranging widely and differing definitions of what constitutes a "brand." The discussion remains unresolved with multiple competing views.

Contextual Notes

Limitations include varying definitions of "brand," the impact of trademark registrations, and the challenges in estimating the number of brands across different industries and regions.

Who May Find This Useful

Individuals interested in marketing, brand management, or trademark law may find this discussion relevant.

jimmie
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Marketing: how many "brands" are there?

The word "brand" is used so often in so many fields of interest, I would like to know exactly how many "brands" you think there are on the planet.

I am using the noun form of the word "brand", as opposed to 'branding' an object. Let's begin first with a common definition of a "brand": that word, or distinguishing mark, used to represent each particular product, and that word or mark may be represented in a graphical "logo".

I think you know what a company logo is.

Now, think of each particular product that currently exists on the planet, including: all types of products, within all price ranges, all levels of quality, within all industries, in all geographical areas.

All products everywhere right now.

Post your answer with either the exact number (if you are aware of that exact number), a minimum number that you 'guestimate', or a range of numbers, ie: 5,000-10,000.

And you should know, I have done my research and am aware of the exact number. o:)
 
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If you mean brand as opposed to manufacturer (ie: Chev and Buick as 2 brands rather than just General Motors as 1), I would suspect that it's somewhere between 4-5 million.
 
hmmm more than that. Worldwide? Many million, definitely.
 
Many million, definitely.

C'mon, that reply is not much fun.

lets see some guestimates, or ranges in increments of 1,000.
 
Hmm... well if we consider how long printing has been around...

then consider how many small corporations that never go anywhere exist...

and logo and design changes throughout the years...

I would say 7?
 
I'll start an enumeration sub-thread, and then we can count up as we go:
1. General Motors
 
...84,368
 
I need help on the sub-thread, guys!
I'll provide one more:
2. Norsk Hydro
 
3) Lou's Custom Radiators, Ny, Ny.
 
  • #10
jimmie, the estimates would have to be in millions, many, many millions.

4.)Bag Balm
 
  • #11
5.) El Monterey
 
  • #12
jimmie, the estimates would have to be in millions, many, many millions.

how do you know that?

P.S. feeling overwhelmed?
 
  • #13
Well, since most companies trademark their brands, you could get a rough estimate by finding out how many current trademarks exist internationally.
 
  • #14
according to wired the US patent office stated that there were 160,000 "trademarks" in the US.
 
  • #15
Pengwuino said:
5.) El Monterey
We're closing in! :smile:

6. Peppe's Pizza
 

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