3D ads to put virtual beers on bars

  • Thread starter Ivan Seeking
  • Start date
  • Tags
    3d Virtual
In summary, a new technology by X3D Technologies allows for three-dimensional foaming glasses of beer to appear on TV screens and even jump out up to a meter in front of the screen. This technology uses red and green filters on top of a plasma screen to create the illusion of depth without the need for special glasses. This could potentially be used to entice customers into buying drinks at bars and restaurants.
  • #1
Ivan Seeking
Staff Emeritus
Science Advisor
Gold Member
8,142
1,755
Three-dimensional foaming glasses of beer could soon leap out of TV screens and on to bars, to try to tempt customers into buying drinks.

The system, from X3D Technologies in New York City, allows the virtual drinks to jump up to a metre in front of the screen. They can be viewed with the naked eye from anything up to a 120 degree angle...

...Early 3D technologies projected two images in quick succession. One was blocked by a red filter, worn over one eye, another was blocked by a green filter, worn on the other eye. But the observer had to be wearing the red-green goggles.

More recently display makers have figured out ways to filter the light before it leaves the display. X3D takes an off-the-shelf plasma screen, removes the front layer of glass and inserts a grid of red and green filters separated by opaque lines on top of the screen's pixels. [continued]

http://www.newscientist.com/news/news.jsp?id=ns99994807
 
Computer science news on Phys.org
  • #2
Reminds me of trying to grab the "floating" penny image situated "above" a reflective dish. At most you're out one cent, though. I think virtual beer could be used as a deterrent, something like the D. T.'s.
 
  • #3


The concept of using 3D technology to create virtual beers on bars is certainly intriguing. It has the potential to be a unique and eye-catching way to market drinks and attract customers in bars. However, it also raises some questions and concerns.

Firstly, while the idea of virtual beers jumping out of TV screens may sound exciting, it is important to consider the potential impact on the actual bar experience. Will it be distracting or disruptive for customers trying to have a conversation or enjoy their drinks? Will it create a barrier between the customers and the bartenders? These are important factors to consider in order to ensure that this technology enhances rather than detracts from the overall bar experience.

Additionally, the use of red-green goggles or filters may limit the accessibility of this technology. Not everyone may have access to these goggles or be willing to wear them in a social setting. This could potentially limit the effectiveness of the 3D ads in attracting customers.

Furthermore, the removal of the front layer of glass and insertion of filters on top of the screen may also affect the overall quality and clarity of the display. It is important for the technology to be seamless and visually appealing in order to effectively market the drinks.

Overall, while the idea of 3D ads in bars is innovative and has the potential to attract customers, it is important for the technology to be carefully implemented and for its impact on the overall bar experience to be considered. As with any new technology, it is important to strike a balance between novelty and practicality in order for it to be successful.
 

1. How do 3D ads put virtual beers on bars?

3D ads use computer-generated graphics to create a realistic image of a beer in a virtual environment. This image is then projected onto a physical bar or surface, creating the illusion of a virtual beer on the bar.

2. What technology is used to create 3D ads with virtual beers?

3D ads use advanced computer software, such as 3D modeling programs and animation software, to create the virtual beer. They may also use augmented reality (AR) or virtual reality (VR) technology to project the image onto a physical surface.

3. Are 3D ads with virtual beers effective in advertising?

3D ads with virtual beers can be effective in grabbing the attention of consumers and creating a memorable experience. They can also be used to showcase different types of beers and their unique qualities in a visually appealing way.

4. Can 3D ads with virtual beers be used in any type of bar?

3D ads with virtual beers can be used in a variety of bars, including traditional bars, sports bars, and even virtual bars. The technology can be adapted to fit different environments and can be customized to fit the branding of a specific bar.

5. Are there any limitations to using 3D ads with virtual beers?

One limitation of using 3D ads with virtual beers is the cost and resources required to create the ads. It also may not be as effective for smaller or more niche bars that may not have the technology or audience for this type of advertising. Additionally, the technology may not always be reliable and could potentially have technical difficulties during a campaign.

Similar threads

  • Classical Physics
Replies
9
Views
6K
Replies
7
Views
2K
  • General Discussion
Replies
1
Views
8K
Back
Top