http://arxiv.org/abs/physics/0508183 Authors: Michael J. West (University of Hawaii) Comments: Invited talk to appear in Communicating Astronomy with the Public 2005, eds. E.I. Robson and L.L. Christensen, 2005, ESA/Hubble Publishing, in press; 10 pages, 5 figures, pdf only Subj-class: Popular Physics In an age of media saturation, how can astronomers succeed in grabbing the public's attention to increase awareness and understanding of astronomy? Here I discuss some creative alternatives to press releases, public lectures, television programs, books, magazine articles, and other traditional ways of bringing astronomy to a wide audience. By thinking outside the box and employing novel tools - from truly terrible sci-fi movies, to modern Stonehenges, to music from the stars - astronomers are finding effective new ways of communicating the wonders of the universe to people of all ages. How many tv programs are about astronamy, science? I think goverments and the scientific comunity have failed the public.