Ok, so, at home I have "Disappearing Spoon", "Uncle Tungsten", "The Joys of Chemistry" and "Chemistry Imagined", to name but a few "general reader" science books. Interestingly, none of them are written specifically with Physics in mind. Does anyone know of any writer who's not writing a Physics textbook, but who simply wants to fire the imagination of the "general reader"? ( I know, I asked this before, but, I got mainly textbook recommendations - one of which I went and bought) If I'm right, (which is rare) there's a paucity of Physics books for the "general reader". I wonder why? Are physicists poor writers? Do publishers feel that no one will be interested in this "hard stuff" anyway? And if you are a physicist reading this, does the shortage of books amplify your feelings of exclusivity, or do you feel "Damn, we could do with a few more books that'll engage the average intelligent reader"?