Hi all, I was wondering if you social science types have a particular canon or other good reference for sound survey design, i.e. minimizing confounding factors. Good sources on experimental design, in general, are also welcome. I'd rather learn to fish than just have takeout, but the survey I have in mind is one of association. Let's say I want to study the words people associate with birds. I'm especially interested in how many people associate "yellow," "bill," "rubber," and "squeaky" with the word "duck" as well as "roast," "fried," and "cluck" with the word "chicken." I might present a really long checklist with control words, I might present a long or short randomized subset of the checklist, or there might be a better approach entirely -- I don't know what I don't know. Thanks for your time.