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Sometimes I get confused about the right way to describe a phenomenon. Consider the following examples.

Example 1: I have a 1% conversion rate on 100,000 visitors, i.e I get 1,000 customers for every 100,000 visitors. I change something and I get it up to 2% on the next 100,000 visitors, i.e. 2,000 customers.

Which is a better description?

1. I doubled my conversion rate or

2. I increased my conversion rate by 1%

Example 2. A hotel has 300 rooms. On day 1, they had 70% (or 210) rooms occupied and on day 2 they had 90% (or 270) rooms occupied. Which is a better description?

3. Occupancy increased by 29% (from 210 to 270)

4. Occupancy increased by 20% from 70% to 90%

Thanks,

MG.

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# Better description

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