I have always seen the benefits of brainstorming, such as the quantity of ideas that could be generated - the effects of brainstorming has on a group involved, such as, boosting morale, increase of work enjoyment and participation, which leads to better team work. When people, groups are looking for a fresh perspective, they turn to brainstorming exercices to get those juices flowing. The following article showed me that brainstorming has a downside : http://www.sindhtoday.net/news/2/122288.htm [Broken] The tricky part is to become aware of this "fixation phenomenon" and to make others aware of that. What strategies to adopt? Sorry, I haven't given much thought about it... One of my "virtual" friend on Twitter posted a link to this article few minutes ago.