Shrink yourself - http://www.economist.com/node/18276234" [Broken]
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Do you think some participation is used on the Internet as a pretense for CBM?
not sure. what i am sure about is that participation is used as a pretense for making money, collecting marketing info on people to target product ads. then there is product placement. this is a rather old technique in film/television, with the pretty woman in your favorite show drinking the fizzy drink you should drink, driving the car you should drive, and wearing the jeans you should wear. it's commonly known as subliminal advertising, but it's certainly redirecting your bias if those were previously items you wouldn't have associated with pretty women. now, the next most-obvious place to do this would be where young people park their eyeballs most often, and one obvious place is games. I'm not a gamer myself, so i couldn't say how much it happens. but the potential is there, and wouldn't be limited to merchandising, obviously.
the other thing, the president seems interested enough in companies that control social media, that he goes directly to them in the wake of the egyptian protests.
there are plenty of reasons to want the arab world connected through the internet. not only does it allow the new mechanism of detailed intelligence gathering on masses of individuals, but also the old mechanism of http://en.wikipedia.org/wiki/Voice_of_America" [Broken], though perhaps in much more subtle ways.
One other barrier is that many games are not the kind of thing major brands want to associate with... too violent... ehhhhh maybe an issue. Sex? *KLAXON* no way buddy...
actually, with the violent games, the thing i was thinking about today is that this is the perfect place to make bias modifications. say you've got one of those first-person shooters. the obvious tactic is to make ones where you're fighting terrorists (or US army if you're al qaeda (think I've seen this one before)). less obvious might be associating the "bad guys" with some features in the society of interest that you would like to see changed.
my current behavior modification program is causing me to bias against violently disgusting biological mutations:
do not enter an Alaskan's home without a polite warning call if you like that.