Say the status quo finds it very economical to toss all garbage into the sea. An individual tries to initiate recycling, but is suppressed because his one-person effort is economically untenable as expressed in per capita terms. Many years later, with the acceptance of recycling, the process becomes economical on the basis of mass appeal alone. How many trends would become feasible if compared on a competative "macroeconomical" level - perhaps more readily in cyberspace - rather than having to compete "microeconomically"? Is this just socialism of another color?