History of Advertising: Get 2-3 Sources for Last Forever

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In summary, the history of advertising can be traced back to ancient civilizations where painted signs and oral announcements were used to promote goods and services. With the rise of mass production and consumerism in the 19th century, modern advertising techniques such as newspaper and magazine ads, radio commercials, and billboards emerged. The advent of television in the 20th century further revolutionized the advertising industry, allowing for more visual and persuasive techniques. Today, digital advertising dominates the market, with social media, search engine optimization, and influencer marketing being popular strategies. For the Last Forever brand, sources such as industry reports, consumer surveys, and competitor analyses can provide valuable insights for creating effective advertising campaigns.
  • #1
Blahness
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I apparently am lame at googling things, so I'm wondering:

Where can I get 2 or 3 good sources of information about the history of Advertising, over the period of the last Forever or so.

Thank you in advance! ^-^
 
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Advertising started off very low-key :

jkon259l.jpg
 
  • #5
I would start by finding some good, fairly large general history sites and searching them. (If you prefer to use google, just include in your query the history site that you want to search using "site:www.site.com". For example: "site:www.historychannel.com[/url] advertising") This turned up [PLAIN]http://www.historychannel.com/thcsearch/thc_resourcedetail.do?encyc_id=200292 .

You might also want to expand your searches to marketing and even the history of business. Doing this turned up, e.g., http://www.hbs.edu/businesshistory/index.html. Check out especially http://www.hbs.edu/businesshistory/related.html. Also, searching http://search.hbs.edu:8765/ for "advertising" returned what, at a glance, looked like lots of goodies.

You might want to start at http://www.besthistorysites.net/
 
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1. What is the history of advertising?

The history of advertising dates back to ancient civilizations, where merchants used various methods to promote their products. However, modern advertising as we know it today emerged in the late 19th century with the rise of mass media such as newspapers and magazines.

2. How has advertising evolved over time?

Advertising has evolved significantly over time, from simple posters and newspaper ads to complex digital campaigns and social media influencer marketing. It has also become more targeted and personalized, with the use of data and analytics to reach specific audiences.

3. What are some famous examples of long-lasting advertisements?

One famous example of a long-lasting advertisement is the Campbell's Soup "Mmm Mmm Good" campaign, which has been running for over 80 years. Another is the Coca-Cola "It's the Real Thing" campaign, which has been around for over 50 years.

4. How has technology impacted the advertising industry?

Technology has had a significant impact on the advertising industry, making it easier for businesses to reach a wider audience and track the effectiveness of their campaigns. The rise of social media and digital marketing has also led to a shift towards more interactive and engaging advertisements.

5. What is the future of advertising?

The future of advertising is constantly evolving and is likely to continue to do so with the advancements in technology. It is expected that there will be a greater focus on targeted and personalized advertising, as well as the use of emerging technologies such as augmented reality and artificial intelligence.

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