Hitting a golf ball

Main Question or Discussion Point

ok so i saw a vid on youtube of a golf ball being hit by a club in slow mo. it was quite interesting. http://www.youtube.com/watch?v=2Y57pw_iWlk&feature=related
somethings i noticed:

>the ball deformed quite a bit!
>as it began to deform the far edge seemed to remain stationary.
>the ball started to move faster than the club had been swinging.

so i was thinking:

when the club first strikes the ball, it provides no kinetic energy to the ball only potential energy [the deformation of the ball].

when the initial "pulse" from the club reaches the far end of the ball, the ball stops deforming and begins to resume its normal underformed state.

in resuming its undeformed state it pushes back agains the club providing it with foward momentum, as such its speed will consist of the speed of the club swing + the extra push it gives itself due to resuming its normal shape.

so my question is:
it this right?? !!

and so i was thinking that the speed you can launch a golf ball at depends very much on the stiffness of the ball.
i'm supposing the stiffer the ball is:
the quicker it will resume its shape after deformation and so the quicker it will fly off the club, AND, the harder it will be to deform in the first place, thus the less elastic energy it will have to use to accelerate away from the club.
so there probably exists a happy medium which depends on the speed at which you swing your club?
i suppose i could try to do some sums on this but i'd be interested to hear you expert opinions!! thanks :D