HP has started televising ads for their http://h10049.www1.hp.com/music/us/en/index.html [Broken]. I heard about this merger months ago, but I don't get the point of it. The iPod already works with Windows and iTunes (on Windows). Why does HP have to promote the iPod? When news was first released about the partnership, HP designed their own iPod which was basically the same as Apple's, but black. The one I see on their website is identical. HP's music site talks about the Apple iPod and iTunes. I haven't noticed anything dramatically different about the Apple iPod +HP. AFAIK, iPods worked well with HPs running iTunes. What are they trying to do? Are they just a merchant for Apple, in hopes that people will buy a HP Computer along with the iPod?