I'm looking for a field of psychology which tries to predict human behaviour or sort of characterizes human beings based on their behaviour patterns. Honestly, I'm not sure what to call it, but I want to be able to say what a particular group of people will tend to like or dislike or what they will tend to do or not do when presented with a stimuli. I'm guessing fields like architecture and those from the liberal arts would use such frameworks extensively (reaction to light, color, sensory stimuli, etc.) and certainly psychology/psychiatry and I want to get acquainted with the material in some way. Any suggestions PF?