Main Question or Discussion Point
What'll they think of next ?!Kids' Beer, a non-alcoholic drink from Japan which tastes similar to cola, is expected to arrive in shops in Britain soon. It is sold in brown glass bottles and has a frothy, lager-like head when poured. The labels, which depict cartoon characters, carry the slogan: "Even kids cannot stand life unless they have a drink."
One advertisement for Kids' Beer, known as "kodomo biiru" in Japan, shows a boy crying because he has failed a maths test and then weeping for joy after drinking the beverage.