Actually, don't. Turns out it's a scam.
http://www.iau.org/IAU/FAQ/starnames.html [Broken]Thus, like true love and many other of the best things in human life, the beauty of the night sky is not for sale, but is free for all to enjoy. True, the 'gift' of a star may open someone's eyes to the beauty of the night sky. This is indeed a worthy goal, but it does not justify deceiving people into believing that real star names can be bought like any other commodity. Despite some misleading hype several companies compete in this business, both nationally and internationally. And already in our own Milky Way there may be millions of stars with planets whose inhabitants have equal or better rights than we to name 'their' star, like humans have done with the Sun (which of course itself has different names in different languages).
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