Wow, a single 50% bump for the same service! If they plan to shift to a purely online format and to phase out the DVD rentals, I can live with the transition. But if they play games with online availability to force DVD rentals, I may be forced to start Redboxing it. I don't care about the money but I won't be manipulated. I don't like the smell of this. I would add that I tried Hulu Plus and saw no advantage over the free Hulu service. As near as I could tell, it's a scam.