New memories or lying? I read http://abcnews.go.com/sections/SciTech/DyeHard/false_memory_dyehard_040414-1.html [Broken]article today, and I was left wondering whether participants were actually developing a new memory, or if they would be lying to the researcher about a clearly harmless issue. Sometime ago, another study showed that people lie much more often than you would expect. IIRC, the study showed also that women tend to lie to make other people feel good and men tend to lie to make themselves look good. Clearly, that study may interfere with drawing conclusions from this one (were subjects trying to make the interviewer feel good? did males think it was "cool" to have done such a feat in third grade?).