Penrose book #3 on Amazon in Britain [edit: as of 5PM GMT-8, Friday 6August, Penrose book had risen to THIRD on amazon.uk.co best seller list http://www.amazon.co.uk/exec/obidos...stsellers/ref=cs_nav_sn_4/202-5121337-2949434 It is topped only a diet book and the DaVinci Code] [edit edit: However by Thursday 12 August, it was down to ***TWENTYSIX*** place on the list. It is still on amazon top hundred, in other words, but it only spent a few days near the top of the list] A couple of days ago Peter Woit's blog said "Road to Reality" was #17 on the best-seller list at UK Amazon, so i decided to check today and it was #14 and for comparison #10 was Michael Moore "Dude, Give Me Back My Country!" so it seemed like an honorable achievement of Penrose to come within a few points of Michael Moore and he was actually one better than "Tears of the Giraffe" by a popular detective novelist. Especially surprising because Penrose book is said to actually have some mathematical substance---it is not just metaphors and impressionistic fluff but it actually tries to teach you the real-stuff, with the formulas. You can use it when you dont have a textbook handy for some things, we are told. so I am in a happy state of shock. The book market at least in Britain is different from what I thought. Remember what Stephen Hawking said his editor advised him: "each formula you include, you lose half your potential buyers" so, we were taught to believe, including equations is how not to sell books. funny thing about the price. I was told the price was going to be $85 in the USA, but was 30 pounds in Britain. Now I see that Amazon is selling it for 21 pounds! Isnt that less than $40? So why doesnt everyone in USA who wants the book simply order it from Amazon UK? Even with postage and delay you probably get it cheaper and sooner.