Personality and spending Habits, vice/versa

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Discussion Overview

The discussion revolves around the relationship between personality traits and spending habits, exploring whether spending data can accurately reflect individual personality. It touches on implications of a study regarding spending patterns and their predictive power compared to other behavioral indicators.

Discussion Character

  • Exploratory
  • Debate/contested
  • Conceptual clarification

Main Points Raised

  • Some participants reference a study suggesting that spending data can reveal personality traits, though there is uncertainty about its implications for the future.
  • One participant argues that the connection between spending and personality is trivial, linking it to dopamine responses and behavioral patterns influenced by temptation and self-control.
  • Another participant questions the predictive power of spending data, noting that it may not accurately reflect personal preferences due to external factors like fixed bills or obligations to others.
  • Several participants discuss how supermarkets and stores are designed to exploit consumer behavior, suggesting that layout influences impulse buying and spending habits.
  • There is a shared observation about the strategic placement of products in grocery stores, which can lead to consumer confusion and increased spending.

Areas of Agreement / Disagreement

Participants express a mix of agreement and disagreement regarding the implications of spending data on personality. While some find the connections obvious, others challenge the reliability of spending data as a predictor of personality traits.

Contextual Notes

Participants note that spending patterns may be influenced by external obligations and that the data can be noisy, complicating the relationship between spending and personality traits.

Who May Find This Useful

This discussion may be of interest to those exploring consumer behavior, psychology, and the implications of personality in economic contexts.

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In my opinion this is more or less trivial: buy > dopamine > nucleus accumbens. And of course does behaviour under temptation display parts of the personality: risk of addiction, self control, ratio between emotional and rational behaviour and things like that. Supermarkets are arranged by this principle!
 
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I see this type of conclusions as rather obvious. Personality traits are derived from behavioral patterns. Thus, behavioral patterns such as spending habits can reflect personality traits.

More interesting question here is whether spending data is a high predictor or not. As the authors of the original paper state, previous predictions from Facebook likes and status updates outperformed their predictions, based on spending data. It may be related to the fact that "spending patterns (unlike social media profiles) are not necessarily an expression of an individual’s personal preferences". For example, spending can go for fixed bills or other people (e. g., children). That is why the spending data itself is rather noisy.
 
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fresh_42 said:
Supermarkets are arranged by this principle!

And the layout of IKEA stores are very telling:

s-tweets-memes-tumblr-posts-100-58d22a81e756b__700.jpg


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...which may lead to this problem. :smile:


 
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That is so telling of today's marketplace.

Grocery stores the same thing.
Lemon juice - where do I find it - it the cooking section, the juice section, the drink section, ... You end up touring the whole store looking and searching and being tempted, and of course succumbing on impulse.

And of course, the next time you run out and go for another, the location has changed.
I used to think in my innocent years it was change of management whereby the new one had new and improved organizational skills for product placement - and of course he/she did... as a way to get you to buy more!
 
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256bits said:
Grocery stores the same thing.
What I hate most is, that the goods like lettuce or fruits which have to be put on top are placed at the beginning. I often reverse my way and walk in an order that allows a reasonable packing.
 
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