A reaction question is a type of question that is designed to elicit a response or reaction from the person being asked. It is often used in interviews, surveys, and other forms of research to gather information and insights from individuals.
Unlike other types of questions that are meant to gather information or facts, a reaction question is designed to provoke a response, whether it be emotional, behavioral, or intellectual. It is used to gain a deeper understanding of a person's thoughts and feelings on a certain topic.
Examples of reaction questions include "How did you feel when you heard the news?" "What were your initial thoughts when you saw the advertisement?" and "What action would you take in this situation?" These questions are open-ended and require the respondent to reflect and share their personal reactions.
A reaction question can be used in various situations, such as market research, customer feedback, employee evaluations, and interpersonal communication. It is best used when seeking honest and authentic responses from individuals, rather than just gathering information or data.
To phrase a reaction question effectively, it should be open-ended, non-judgmental, and specific. It should also be clear and concise, avoiding any ambiguity. It is also helpful to provide context or background information to help the respondent understand the question better. Additionally, using active and engaging language can help elicit a more genuine and thoughtful response.