1. The problem statement, all variables and given/known data phph | | ph-c-c-ch3 + H+ -> | | OH Br 2. Relevant equations 3. The attempt at a solution Here, the OH is protonated, and leaves as water. Then the phenolic group on the right carbon migrates to the left one leaving a +ive charge on the right carbon. What happens after that? If there was another OH group instead of Bromine, the hydrogen on the OH would leave, forming a c=O. What happens here? Im sorry if the presentation is unclear, but I dont know how to use latex for chem.