I was at the mall the other day and I walked past the watch store. I always wanted to know what makes a Rolex so expensive. I know they are made out of real gold and diamonds, but there are some nice rolex watches that are all steel with none of the bling. But those are equally expensive, why? I talked to the guy and he explained that the price varies because of the grade of the steel alloy. He said the Rolex uses a 900 series alloy, which is higher grade than medical instruments, basically it will never corrode. Also, he said the watch face is made from sapphire. The only two things that could possibly scratch it is another sapphire, or a diamond. That is pretty cool. I saw this watch in a magazine so I wanted to know how much it costs: Its an amazing watch, but costs $10k. I dont have $10k for a watch, but the question is, if you did have that kind of money, is a Rolex a good investment? Or is it like Bose audio, way over priced for what you're getting? Anyways.....damn thats a cool watch........................If every member on PF donates a mere 1 dollar, I can buy it. Come on guys.....dont be cheap.