Much has been said recently about outsourcing overseas the American workforce by companies such as Wal-Mart. Beyond charity and manual labor, Third World consumerism soon promises to create a reciprocal market for goods. American businesses would be wise to establish fair market practices and target the demands of that growing middle class, especially in southeast Asia. Our balance of trade can become more equitable if we quickly establish and act upon trends parallel to our own past economic development. How do you see the outcome of global consumer culture if the economic future of developing countries recapitulates economic First World past? That is, can we all eventually be winners in this game of capitalism?