Wal-Mart is the logic of capitalism “X is a” is a way of expressing the metaphor, “X” the unknown is “a” the known. ‘X is a’ is the way we say ‘X’ can be understood by recognizing that the unknown reality is much like ‘a’ the known reality. Metaphor—a figure of speech in which a word or phrase literally denoting one kind of object or idea is used in place of another to suggest a likeness or analogy between them. ‘Logic’ is a word with more than one meaning and can be confusing. Most people seem to use the word to mean the domain of knowledge connected with syllogism and fallacies but ‘logic’ can also mean the principles of any domain of knowledge. To be clearer in some uses one might use the metaphor ‘logic is grammar’. When I say ‘Wal-Mart is the logic of capitalism’. I mean ‘Wal-Mart is the grammar of capitalism’. Also I mean that Wal-Mart has become what the principles of capitalism could be expected to produce if the principles of capitalism are extended to their logical conclusions. I suspect that Globalism is the grammar of capitalism. Consumerism is the grammar of capitalism.