My theory: Subjective awareness is relocated. Since you can never experience "non-experience" then simply "you" (your memories, experiences, physical traits, qualia etc.) cease to exist. But this does not rule out the possibility of you (as in the experiencer which is "you") being reborn as another conscious being. If you think about it, we just seem to come into existence out of nowhere: "non-existence". When you die is also non-existence therefore I think it is very plausible that we are reborn, of course not as the same people, just as any being able to experience existence. (I am not religious/spiritual.) Post your thoughts.