OkThe term has been used to mean different things through history.
I don't think the "human thermodynamics" site is a good source to use - it raises too many red flags for "crackpot".
... August Comte used "socail physics" to mean the same thing as "sociology" ... the second word he used after the first was appropriated by others.
... for the related use to describe the use of statistical methods in social sciences.
Closer to the use by Pentland. However, the historical uses should be understood in context.