Einstien was a brilliant scientist and he made great advances in our understanding of the world around us. His theories are works of beauty (what I understand of them anyway), but other than that, what really is the big deal? There are documentaries on his life. He had the kind of celebrity status most celebs themselves dont have. People dissect his life and discuss the way he farted and tell eachother how brilliant it was. Is it just me or is the Einstien brand name just blown out of proportion?