# Why a weighted average?

Gold Member
We got some results back from a company survey today. The speaker showed us the numbers and told us they had weighted the averages.

Say, there were two questions:

Code:
                                    All the time | often | sometimes | rarely
How well does our company communicate?   60%     |  30%  |    10%    |   0
How much are your skills utilized?	 40%     |  50%  |    10%    |   0

They said that they had given more weight to the aspects that are more important, for example, we are interested in the positives of our company, so they were weighted heavier. They might have set them as All the time = 1, often = .75, sometimes = .5 and rarely = .25.

It seems to me, all this does is skew the results in favour of what they want to see. What is the purpose of weighted averages in this example?