Why do so many people believe in "alternative" stuff these days? By alternative, I mean anything and everything from crystals to UFOs to the old "happy water" to the Holy Grail to spirits... Is it because of the vast amount of books which are being written on these subjects? For me, it went something like this... When I was younger, I read a lot of books like The Holy Blood and the Holy Grail, The Holy Place, The Orion Mystery, Fingerprints of the Gods... These books started few and far between, but then loads of people started getting in on the case. Culminating in the hype of the Da Vinci Code. Likewise, I think the X-files was massively responsible for putting UFOs, conspiracy and conspiratorial governments in the fore of people's minds. I enjoyed reading the books I've mentioned but never took it to the extremes of forming complete opinions around them. The reason I put this in social sciences is because I think it has molded a whole generation into suspician and, of course, "trusting no-one". The internet and the ability of people into "alternatives" being able to get together and chat over these things has also played a big part. Why do people believe in this stuff? Is it because it's easy to understand? - there is no hard science behind it. Is it because people are annoyed with the real world and want to think there's something else out there? This stuff is almost like a new religion - loads of texts but no hardcore proof.