The US military advertises for several reasons. One of the main reasons is to recruit new members to join the military. By advertising, the military can reach a larger audience and attract individuals who may not have considered joining otherwise. Advertisements also help to promote the military's mission and values to the general public.
The exact amount of money the US military spends on advertising is not publicly disclosed. However, according to a report by the Government Accountability Office, the military spent over $600 million on advertising in 2019. This includes recruitment advertising as well as advertising campaigns to promote the military's brand and image.
While some other countries do have military advertising, it is not on the same scale as the US military. The US has one of the largest and most well-funded militaries in the world, so it is not surprising that they also have a significant advertising budget. Additionally, the US military has a strong presence in media and popular culture, which may contribute to the perception of high advertising frequency.
Yes, the US military does advertise during peacetime. While recruitment may not be as urgent during peacetime, the military still needs to maintain a certain level of personnel. Advertisements during peacetime may focus more on promoting the military's values and missions rather than actively recruiting new members.
No, the purpose of US military advertising is not solely to recruit new members. While recruitment is a significant goal, advertising also serves to promote the military's brand and values, increase public awareness and understanding of the military, and attract potential partners and allies. Additionally, advertisements may also serve to boost morale among current military members and their families.