Is Kids' Beer the Next Big Thing for Children?

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Discussion Overview

The discussion centers around the introduction of a non-alcoholic beverage called Kids' Beer, which is marketed towards children and resembles beer in appearance and packaging. Participants explore the implications of such a product, its marketing strategies, and potential societal reactions.

Discussion Character

  • Debate/contested
  • Conceptual clarification
  • Meta-discussion

Main Points Raised

  • Some participants express concern about the commercialization of children's products, suggesting that companies like Anheuser-Busch might capitalize on this trend.
  • One participant humorously suggests that the next product could be "Pokémon cigarettes," indicating skepticism about marketing strategies aimed at children.
  • Another participant reflects on their experience with root beer, noting that it has a similar appearance to beer, suggesting that the design may normalize the concept of beer for children.
  • A participant argues that the product may have stimulant properties, contrasting it with alcohol, and suggests that the humorous slogan is aimed at parents, potentially making it more appealing to them.
  • There is a viewpoint that drinking beer, even in moderation, is not a significant health threat, although concerns are raised about the risks for individuals predisposed to alcoholism.
  • One participant emphasizes the health risks associated with alcohol consumption, particularly for those who may develop alcoholism, mentioning the irreversible damage to the liver.

Areas of Agreement / Disagreement

Participants express a range of opinions, with some viewing the product as a humorous marketing gimmick while others raise serious concerns about its implications. There is no clear consensus on the appropriateness or potential impact of Kids' Beer.

Contextual Notes

Participants discuss the marketing strategies and health implications without resolving the broader ethical questions surrounding the commercialization of products aimed at children.

Who May Find This Useful

This discussion may be of interest to marketers, parents, health professionals, and those concerned with children's products and advertising ethics.

Gokul43201
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http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2005/08/21/wbeer21.xml

Kids' Beer, a non-alcoholic drink from Japan which tastes similar to cola, is expected to arrive in shops in Britain soon. It is sold in brown glass bottles and has a frothy, lager-like head when poured. The labels, which depict cartoon characters, carry the slogan: "Even kids cannot stand life unless they have a drink."

One advertisement for Kids' Beer, known as "kodomo biiru" in Japan, shows a boy crying because he has failed a maths test and then weeping for joy after drinking the beverage.

What'll they think of next ?!
 
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My god! Just wait until cooperate america gets wind of this...I can see Anheuser Bush ramping up production as we type. How long before this makes it into schools...
 
Gokul43201 said:
What'll they think of next ?!
Pokémon cigarettes?
 
I have always drank rootbeer{soda} from bottles made from brown glass. I always thought they were ment to look like real beer bottles.
 
Product itself doesn't seem too bad, it's supposed to have stimulant properties as opposed to alcohol a depressant. I think that the slogan is intended to be humorous, towards the parent figures, and for that it is intended to sell; parents will have a good laugh (although slightly offended), note the stimulant ("make your child smarter") properties ("ahh, ok, I get the message/intention"...relief), and many will buy it.

Probably won't do to well in the US though.
 
Not that drinking beer is really that big a health threat.
 
Math Is Hard said:
Pokémon cigarettes?
:smile: :smile:
 
NateTG said:
Not that drinking beer is really that big a health threat.

It is for anyone with a tendency to develop alcoholism. Alcohol in moderation may not be harmful, but alcoholics can die from DT's as well as liver complications. BTW the liver is an organ that once damaged can not be repaired by the body as far as I understand.