Yes, product loyalty often results from many years of having happy customers. As indicated in another thread, I estimated that we have driven Toyotas over a million miles with almost no unplanned maintenance or repairs. Toyota's reputation was earned this way a million times over. A few bad months won't undo that reputation provided that they take care of the problems. Likewise, GM and Ford cannot easily undo the reputation earned through almost four decades of producing crappy products. As for Chrysler, PULLEASE! Don't even talk to me.