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BenVitale
#5
Apr1-10, 05:35 PM
P: 133
Thanks to all of you for the feedback.

What about adopting the principle of serendipity

... to create knowledge not by processing information but rather by "tapping the tacit and often highly subjective insights, intuitions, and hunches of individual employees and making those insights available for testing and use by the company as a whole".
We saw that brainstorming can block out other ideas and possibilities and lead to 'Idea Fixation'
So, in order to avoid that, a radical change must take place, the business of 'brainstorming' shouldn't be limited to a small group within a company or organization, but must go beyond the boundaries of a designated group, to take it the whole of the company or organization, to diffuse the ideas throughout the company, to bring in everyone ... to get them involved in the process.