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Oct16-11, 11:35 AM
Anyone, chemist's, Borek ?
Sorry, actually capsicum is the plant genus, capsaicin is the compound. Knew it seemed both right and wrong at the same time.
Wikipedia says this about capsaicin in beverages...
Recently beverage products are emerging with capsaicin as an active ingredient. The first two capsaicin beverages to hit the market are Prometheus Springs Elixirs launched in 2007 and Sweet16 launched in 2011. It is common for people to experience pleasurable and even euphoriant effects from ingesting capsaicin. Folklore among self-described "chiliheads" attributes this to pain-stimulated release of endorphins, a different mechanism from the local receptor overload that makes capsaicin effective as a topical analgesic. In support of this theory, there is some evidence that the effect can be blocked by naloxone and other compounds that compete for receptor sites with endorphins and opiates.