I'm not sure which "new name" you're refering to in this sentence. The title of the thread calls the concept of "poles" into question. But do you mean "magnetism" in the above sentence? If it is the latter, then the problem arose because knowledge of the doughnut shape preceeded
knowledge of the simpler shape by many centuries. All the "doughnut case" vocabulary was already in place.
In general I gree with what this Gentleman said: