This is how I was introduced to it. By a lemma:
There exists a unique map

with the following properties:
(1) If

is a transposition (2 element swap), then

(2) For arbitrary elements

we have

.
(Note from self:

is thus a homomorphism from S_n to the multiplicative group

).
Proof: Since every permutation is a product of transpositions it's clear there can only exist
one such function. But because a permutation can be written as such a product in many different ways, it's not so clear it should exist at all.
We define

by considering the function

as follows:

Notice that F is not the zero function. For

we define the function

given by:

This function is the same as F with a possible switch in sign of the images. So we define

as

If

is a transposition (i j), then we can construct

from F, by switching

with

. That's because every other factor with

or

can be paired with some element

. We get four pairs for each k:

All these factors are invariant under the transposition (i j). Therefore

for a transposition

From the
relation 
it's easy to see that

.
-------
The proof looks complicated, but once you get the idea it's not that bad. If we call the permutations which are mapped to 1 even and the ones that are mapped to -1 odd you got the required result.