Gravitational potential energy is often considered negative because it is defined relative to a reference point, typically taken as zero at an infinite distance from a mass. This convention simplifies calculations, as gravitational potential energy decreases as objects approach each other, reflecting the attractive nature of gravity. While potential energy can be defined positively at different reference points, the key factor is the change in potential energy that determines the direction of the gravitational force. In practical scenarios, such as falling objects, the choice of reference point can vary, but the conservation of energy principle remains consistent. Ultimately, the negative value of gravitational potential energy is a matter of convenience that aligns with the behavior of gravitational forces.