Is PETA's use of slavery as a comparison for animal suffering appropriate?

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PETA faced significant backlash for its controversial campaign comparing animal suffering to slavery, which was criticized as racially insensitive during an August 8 showing in New Haven, Connecticut. National civil rights organizations condemned the comparison, asserting it diminishes the historical suffering of Black individuals. This incident follows PETA's previous apology for a campaign equating the suffering of Holocaust victims with that of factory animals, which ran from February 2003 to October 2004. The discussion highlights the ongoing debate about the appropriateness of using human suffering analogies in animal rights activism.

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http://news.yahoo.com/s/ap/20050913/ap_on_re_us/peta_campaign

PETA came under fire after a man began yelling that the exhibit was racist during an Aug. 8 showing in New Haven, Conn. National civil rights groups said the comparison demeaned blacks.
PETA, based in Norfolk, apologized earlier this year for a campaign comparing the suffering of Holocaust victims with that of factory animals. That campaign ran from February 2003 to October 2004.

Yeah, I know, another PETA thread. Whatever.
 
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if members of peta valued animal lives more then human ones, i would think 'well that's what they believe' and wouldn't have bitter thoughts in my mind of peta when they offend others with such a display. i have never heard of peta martyrs demonstrating this fact. they are implying that animal life is as valuable as human life with the intent of inspiring compassion for animals, but they are just doing what they can to achieve their goals, even if means being insincere