Alright, this was my full calculation:
dS = \left| \frac{\partial \vec{r}}{\partial u} \times \frac{\partial \vec{r}}{\partial v} \right| du dv
\\= \left| (cos(v), sin(v), 0) \times (-u\cdot sin(v),u\cdot cos(v), 1) \right| du dv
\\= \left| (sin(v),-cos(v),u\cdot (cos^2(x) + sin^2(x)))...