Short Informal Survey - Feedback Appreciated

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Discussion Overview

The discussion revolves around a short informal survey related to user behavior on ecommerce sites. Participants provide feedback on their shopping habits, preferences for navigation methods, and thoughts on multi-item searches. The scope includes user experience, usability, and personal preferences in online shopping contexts.

Discussion Character

  • Exploratory
  • Technical explanation
  • Conceptual clarification
  • Debate/contested

Main Points Raised

  • Some participants indicate they have a preconceived idea of what they will purchase before visiting ecommerce sites, while others express that they browse extensively, particularly on sites like Amazon.
  • There are mixed preferences regarding navigation methods; some participants prefer search functionality, while others favor category navigation, depending on the context and ease of finding items.
  • Responses to the usefulness of concurrent multi-item searches vary, with some participants expressing indifference or uncertainty about its practicality, while others suggest it could be confusing without proper usability testing.
  • Preferences for navigation controls on websites are generally skewed towards the left side, although some participants express flexibility in their preferences.
  • Participants have differing habits regarding browsing versus purchasing, with some stating they primarily buy what they need and leave, while others enjoy browsing as part of their shopping experience.

Areas of Agreement / Disagreement

Participants do not reach a consensus on several points, particularly regarding the effectiveness of multi-item searches and the preferred navigation methods. Multiple competing views remain on how users interact with ecommerce sites.

Contextual Notes

Some responses highlight the need for usability testing in relation to proposed features like multi-item searches. Additionally, preferences for navigation controls and browsing habits are influenced by individual experiences and site designs.

Who May Find This Useful

This discussion may be of interest to web designers, usability researchers, and ecommerce professionals looking to understand user behavior and preferences in online shopping environments.

dduardo
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I would appreciate any type of feedback to this short informal survey.

1. True or False: Before visiting ecommerce sites do you have a preconcived idea on what you are going to purchase?

2. On ecommerce sites which do you use more often: Category Navigation or Search?

3. True or False: Would you find it useful to do multi-item searches concurrently on ecommerce sites?

4. Where do you prefer navigation controls on a website: Left, Center or Right?

5. On ecommerce sites do you spend time browsing or do you just buy what you need and leave?
 
Physics news on Phys.org
1. True
2 Search
3 False
4 left? [no particular preference]
5 Get what I need and leave
 
1. true
2. both*
3. false
4. left
5. both*

If I browse, I use the category navigation
If I have a specific idea, I use search
 
dduardo said:
1. True or False: Before visiting ecommerce sites do you have a preconcived idea on what you are going to purchase?
Almost always. The one big exception is Amazon.com, I sometimes spend hours browsing the 'related' links and Listmania lists looking for interesting books. The customer reviews are fun to read and add a lot of entertainment value to the site.

2. On ecommerce sites which do you use more often: Category Navigation or Search?
Search, by far. Category navigation is only useful when the categories are narrow enough to contain a manageable amount of items. If a category has 100+ items in it, and I have to do a search anyway to find what I am looking for, then what use is it?

3. True or False: Would you find it useful to do multi-item searches concurrently on ecommerce sites?
Do you mean searching for multiple items on the same site, or searching for the same item across multiple sites (like a best price search)?

4. Where do you prefer navigation controls on a website: Left, Center or Right?
Left, only because that is the established standard.

5. On ecommerce sites do you spend time browsing or do you just buy what you need and leave?
I only browse extensively on Amazon.com, their design really encourages browsing, as I mentioned earlier.

Are you familar with Jakob Nielsen and useit.com? You should definitely check it out if you are interested in e-commerce usability. He addresses all of the questions you have raised here.
 
jma2001, thanks for the link.

By concurrent multi-item searches I mean: If you have a list of items you need (i.e. Grocercy List) you can just type all those items into one big form and the site will search for all the products at once and display each search result in a different tab rather than having to search for each item individually.
 
1. True - Before visiting ecommerce sites do you have a preconcived idea on what you are going to purchase?

2. Search On ecommerce sites which do you use more often: Category Navigation or Search?

3. False Would you find it useful to do multi-item searches concurrently on ecommerce sites?

4. Left Where do you prefer navigation controls on a website: Left, Center or Right?

5. Browse On ecommerce sites do you spend time browsing or do you just buy what you need and leave?
 
1. True - Before visiting ecommerce sites do you have a preconcived idea on what you are going to purchase?

2. Search On ecommerce sites which do you use more often: Category Navigation or Search? (but this is only because I usually can't easily or quickly find what I am looking for under category)

3. False Would you find it useful to do multi-item searches concurrently on ecommerce sites?

4. Left Where do you prefer navigation controls on a website: Left, Center or Right?

5. Browse On ecommerce sites do you spend time browsing or do you just buy what you need and leave?
 
dduardo said:
By concurrent multi-item searches I mean: If you have a list of items you need (i.e. Grocercy List) you can just type all those items into one big form and the site will search for all the products at once and display each search result in a different tab rather than having to search for each item individually.
That sounds potentially confusing, you would need to do usability testing to make something like that work. That's another subject that Jakob Nielsen discusses extensively on his site.
 
Same as Ivan.
 
  • #10
dduardo said:
I would appreciate any type of feedback to this short informal survey.

1. True or False: Before visiting ecommerce sites do you have a preconcived idea on what you are going to purchase?
True

2. On ecommerce sites which do you use more often: Category Navigation or Search?
Category Navigation (unless I can't find the categories on the first page, then I search).

3. True or False: Would you find it useful to do multi-item searches concurrently on ecommerce sites?
False

4. Where do you prefer navigation controls on a website: Left, Center or Right?
Right, but as long as they are easily found, it's not a strong preference.

5. On ecommerce sites do you spend time browsing or do you just buy what you need and leave?
Usually buy what I need and leave, but sometimes do some browsing after I find what I was looking for in the first place.

Hey, dduardo, you should cross-reference answers on this thread so you don't bother including data from the 31% of PFers who we know lie on surveys. :biggrin: :smile:
 
  • #11
True
Search
False (actually indifferent)
Left
Buy and leave
 
  • #12
False---I can spend hours on Amazon or Digi-key looking for something
Search
False
Left---Either corner really
Browse
 
  • #13
True - I usually have an idea of what I want.
Both - Depends on if I am looking for a certain specific book, or just for good books on a certain subject
Unsure - Depends on how well designed it was.
Left
Browse
 
  • #14
1. True
2. Search
3. True
4. Center
5. Browse

http://www.usability.gov/ Yeah, it's the gov, but this is an exception ;) Edit: Oh, I can't resist- if you are looking for ideas, cssvault is fabulous.
 
Last edited by a moderator:
  • #15
1. Definitely. Before visiting ecommerce sites do you have a preconcived idea on what you are going to purchase?

2. Search. On ecommerce sites which do you use more often: Category Navigation or Search?

3. No, I take it one thing at a time. True or False: Would you find it useful to do multi-item searches concurrently on ecommerce sites?

4. Right. Where do you prefer navigation controls on a website: Left, Center or Right?

5. Browse. On ecommerce sites do you spend time browsing or do you just buy what you need and leave?
 

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