I guess you could use parallel axis theorem. You would need to find where the centre of mass is (to determine r in your equation). And you would need to find the inertia around the centre of mass. So you still have a similar problem, so I don't think parallel axis theorem helps much.
I think you should try thinking differently about the problem. You want to find the moment of inertia around the pivot point. You are told the moment of inertia due to the rod and you can work out the moment of inertia due to the point particle.
So once you have these, you effectively have two moments of inertia which contribute to the total moment of inertia. Do you know how to calculate the total moment of inertia? (Hint, its a simple formula).
Edit: Sorry, I started writing before Delphi51 made the post. I don't mean to be treading on toes. (if that's the right expression...)