AXE Anti-Hangover: What is Stimulating Mg-O2?

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Discussion Overview

The discussion revolves around the claims made by AXE regarding their anti-hangover shower gel, specifically the term "Stimulating Mg-O2." Participants explore the scientific validity of the claims, the existence of the chemical mentioned, and the effectiveness of the product in alleviating hangover symptoms.

Discussion Character

  • Debate/contested
  • Conceptual clarification
  • Exploratory

Main Points Raised

  • Some participants express skepticism about the marketing claims, suggesting it may be a scam similar to other vague product descriptions.
  • One participant questions the existence of the molecule Mg-O2, while another asserts that magnesium dioxide (MgO2) does exist.
  • There is a discussion about the primary causes of hangovers, with suggestions that hydration and sleep are more effective remedies than the shower gel.
  • Some participants speculate on the potential effects of magnesium on brain chemistry, noting its role in mental performance and the implications of its levels in the body.
  • Concerns are raised about the practicality of using a shower gel as an anti-hangover remedy, with questions about transdermal absorption of substances like caffeine.
  • One participant highlights the humorous nature of AXE's advertisements, suggesting they are aimed at a male audience and may not be taken seriously.

Areas of Agreement / Disagreement

Participants generally do not reach a consensus on the effectiveness of the product or the validity of the claims made by AXE. Multiple competing views remain regarding the existence of Mg-O2 and the role of magnesium in hangover recovery.

Contextual Notes

There are unresolved questions about the chemical properties of Mg-O2 and its relevance to the product's claims. Additionally, the discussion reflects varying opinions on the effectiveness of the shower gel as a remedy for hangovers.

Monique
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A while ago AXE came out with a new anti-hangover showergel.

I don't understand these advertisement people.. it says on the bottle: AXE anti-hangover with Mg-O2 will get you going, no matter how short the night was.

http://www.aptitudes.be/files/axe_anti-hangover.jpg

Stimulating Mg-O2, what is that supposed to mean?
 
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It's a scam just like saying "all natural"
 
Did you know Axe make perfume and deodorant bodyspray for man? There add are target for man and they are hillarious. It is probably a marketing scam.

Edit:
Here an example. Not the best one but..

http://www.axe.be/videos/newspotaxe2.mpg
http://www.axe.be/
 
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I just LOVE those commercials from AXE, they are hillarious and innovative :P

I just wonder if the molecule Mg-O2 überhaupt exists.
 
Mg02 is magnesium dioxide, and certainly exists.

Regarding hangovers:

The primary contributers to hangovers are sleep deprevation, and dehydration, so if you sleep in, and drink lots of water before you go to bed, you'll be much better off. Salty and acidic foods may also help to replenish your electrolytes. Finally, vitamin B is apparently reccomended.

For the slightly insane, this might mean having a breakfast of vegimite on pickles :)

Chicken soup or something similar would probably do mre for you than the powder.

A secondary issue might be waking up drunk. (Which has happened to people I know.)

The shower gel might contain something that is vasoconstrictive - hot showers can be unpleasant during hangovers due to vascular dialations.
 
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I get it, O has an oxidation state of -1.
 
Although that may be true; how does that help a soap become an anti-hangover cure?
You're not actually supposed to EAT the gel are you?
 
ShawnD said:
Although that may be true; how does that help a soap become an anti-hangover cure?
You're not actually supposed to EAT the gel are you?
No, but some substances, like caffine, can be ingested transdermally. And it could be placebo, but this stuff did seem to have an effect. It smells really good too.
 
also, what they're probably aiming for with the magnesium oxide is the magnesium part...magnesium is a funny thing in brain chemistry: it is required for proper brain function, so too little leads to a kind of off mental performance, but too much can lead to hyperactivity, and temporarily decrease the ability to learn while it is in the bloodstream/brain.
 
  • #10
NateTG said:
Mg02 is magnesium dioxide, and certainly exists.

Are you sure about that? MgO definitely exists, but for Mg02 the oxidation states don't work out right. You'd have Mg4+. Or else, is there some magnsium-oxirane complex I'm not aware of? I suppose it would work out if you had a three-membered ring.
 

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