Costco Wholesale Corp. has introduced a controversial new product line by selling coffins directly to consumers, marking a significant shift in marketing strategy reminiscent of past advertising trends in various professions. The discussion humorously explores the implications of this venture, with participants sharing lighthearted advertising slogans for Costco Caskets, such as “When the heart blows a gasket, try a Costco Casket” and “You’ll be dying to experience the comfort and elegance of our super-deluxe model.” The conversation also touches on the serious issue of high funeral costs and the potential disruption Costco's entry into the market could cause for traditional funeral homes, which have been criticized for their exorbitant pricing. Additionally, there are playful musings about the absurdity of shopping for a coffin alongside everyday groceries, and some participants reflect on historical practices related to burial and the funeral industry. Overall, the thread combines humor with commentary on consumerism and the funeral industry, highlighting both the novelty and the societal implications of Costco's new offering.