I don't understand your attempt at a solution. Where are you getting the 10 g from? This problem has two parts: 1) to convert a percent solution into molality (moles solute per kg solvent), and 2) to use the deltaT=imk equation (i=1 for EtOH). Keep in mind that deltaT is the change in freezing point, not the freezing point itself.
So, if you have a solution that is 28.4 percent (volume/volume) ethanol, you have 28.4 mL EtOH in 100 mL total solution. 100-28.4 = volume of solvent (which I assume is water). After finding the volume of the solvent, you can use the respective densities of EtOH and water to convert to mass. From here, you can easily find the molality of the solution, and plug that into the equation. Subtract the resulting value from the freezing point of water (0º C), and there's your answer.