CWatters said:
The Media in the UK only understand "houses" as a measure of power. As in "the wind farm will generate enough to power X thousand houses".
*Ahem* - if that's what they say, I'd bet lunch that they're misusing it. "Houses" should be a unit of energy, not power. One of the ways intermittent renewables advocates get you is swapping them in order to overstate the capabilities of what they are advocating.
...but I'd only bet lunch because everyone uses the term "power plant" instead of "energy plant".
Ryan_m_b said:
I don't mind this so much. It conveys the information well enough and is pitched at an appropriate level for the audience. There's a fine line in science communication between not acknowledging your audience's scientific knowledge and being too technical to convey your message and simplifying the information you are trying to convey to the point it's misleading or incorrect. The media often do the latter (with an extra factor of an agenda to push) but going the other way isn't going to be helpful either.
Agreed! To put a finer point on it, I don't consider the unit to be any more arbitrary (if less well defined) than a light year or better yet a parsec. It's not wrong, it's just bite-sized. To put an even finer point on it, *I* use it in presentations to techncial audiences! Example:
If I tell a group of scientists and HVAC engineers that "a fume hood uses 80,000 kWh (or 300,000 MJ) of combined HVAC energy per year," eyes glaze over. But when I tell them "a fume hood uses more energy than your house" I get "wow"s and eyebrow-raises.
FactChecker said:
I have reached the first level of acceptance of the World as it is -- I accept that the World is a very imperfect place.
The reason this issue bothers me so much is what it is and represents: casual illiteracy for a profession that otherwise requires a high level of literacy. If a reporter or worse an editor is constantly using the wrong form of the word "your", they make their paper look bad and they won't last long at their job. But nobody cares if they constantly flip power and energy because their illiteracy isn't any worse than that of the general public when it comes to science (and they don't recognize there may be a corellation). And evidently, that's ok. It isn't ok to me. Professional responsibility should be taken more seriously than that. I mean: a reporter (or anyone else) with a <8th grade literacy would look like an idiot. But a <8th grade science literacy? Pffft. No big deal.
We've discussed that broader double-standard before; on how society views what it means to be "educated". Scientific literacy is a non-factor.